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Palantir

Core Business of Palantir

● Palantir sells data collection via data mining platforms. The program “Gotham” is for government customers while
“Foundry” is for private and commercial customers. They now have two more platforms named “Metropolis” and
“Apollo”.

● One risk with Palantir’s business model is that they could be vulnerable to lawsuits stemming from compromising
citizen’s rights. Palantir was born out of necessity to combat terrorism and has since been adapted for private and
commercial use. Another risk with Palantir’s business model is that they rely heavily on government contracts for
revenue. If these contracts were not to be renewed, they could face major profit loss.

● Palantir’s competitors include companies such as Microsoft, IBM, and Alteryx

Sources:

● Palantir 10-K and Annual Report
● Thestrategystory.com, Businessmodelanalyst.com
● Discussion Boards 1 and 4

Palantir Business Model

https://thestrategystory.com/2022/10/21/how-does-palantir-make-money-business-model-competitor-analysis/#:~:text=The%20business%20model%20of%20Palantir%20primarily%20ma
kes%20money%20from%20the,%E2%80%9D)%3B%20and%20professional%20services.

History of Palantir
● Palantir was founded by Peter Thiel in 2004, Thiel named the company after a Lord of the Rings reference. Their work with big

data analytics has been proven to be very crucial for the United States and the security on millions of people. Palantir is an
American software company that is known for its big data analytics, and they specialize in many well-known safety features,
some of which are designed for the United States Department of Defense, and are counter-terrorism, human traffick

Core Business of Tesla

Tesla, Inc. is an American multinational automotive and clean energy company headquartered in Austin, Texas. Tesla designs &
manufactures electric vehicles (EVs), battery energy storage from home to grid-scale, solar panels + solar roof tiles, and related
products & services.

● Tesla sells luxury electric vehicles, energy storage & solar energy solutions.
● Demographic: Caucasian, household income: $146K, Age: 54 yr/old median, 71% male, 88% own a home.
● What are the main risks to Tesla’s business model? Other companies producing competitive EVs.
● Who are Tesla’s key competitors? Ford, GM, NIO, & Volkswagen.

Sources:

● 10-K & Annual Report
● Internet Research
● Discussion Boards 1 & 4

Hafeman, Emily. “Tesla, Inc..” Wikipedia. Wikimedia Foundation, September 26, 2022. https://en.wikipedia.org/wiki/Tesla,_Inc.

Team, The Investopedia. “Who Are Tesla’s (TSLA) Main Competitors?” Investopedia. Investopedia, September 1, 2022. https://www.investopedia.com/ask/answers/120314/who-are-teslas-tsla-main-competitors.asp#:~:text=Who%20Are%20Tesla’s%20Top%203,over%20450%2C000%20EVs%20in%202021.

Wright, Charles. “Tesla Owner Demographics by Age, Income, Gender, Home Value.” Hedges & Company, September 1, 2022. https://hedgescompany.com/blog/2018/11/tesla-owner-demographics/.

History of Tesla

Brief History of Tesla:

● 2003 – Tesla was founded by the engineers Martin Eberhard and Marc Tarpenning in San Carlos,
California.

● 2004 – Elon Musk joined the company and invested $30 million into the company and became
the chairman of its board of directors.

● 2007 – Eberhard resigned as CEO. Succeeded first by Michael Marks, then Ze’ev Drori took
over as Eberhard’s permanent replacement in November.

● 2010 – Tesla goes public, raising $226 million in its Initial public offering (IPO).
● 2014 – Tesla announces its Nevada Gigafactory, where the company will manufacture the

batteries for all of its products.
● 2015 – The company enters the solar power market, announcing a line of products to power

ho