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1.Read the instruction for this assignment and follow exactly like the instruction on writing it.

2. Provided the book source to read. Read up to pg 249 ( Half of the book for book Review assignment)

O 3 typed pages,single-space, 12pt font, Times New Roman, justified margins

O Include the bibliographic information of the article

O Identify what your review intends to do
O Include the author & title again
O Include a very brief overview of the article, its purpose, & your reaction/evaluation

Background Information
O Place the article/book in context and discuss the criteria/reason
for judging the article/book

O Discuss the main points of the article/book, quoting & paraphrasing key
ideas from the author

O Your evaluation, consider the following–How well the article/book achieves its goal
OWhat is the central lesson of the article/book
OWhat are the article/book’s strengths and shortcomings
OWhat personal experiences have you related to the subject

O Provide a final overview
O Suggested recommendations for further research
O Why this reading matters


Should companies be run to earn a profit, or to serve a purpose?
In this ground-breaking book, acclaimed finance professor and
TED speaker Alex Edmans shows it’s not an either-or choice.
Drawing from the highest-quality evidence and real-life
examples spanning industries and countries, Edmans demon-
strates that businesses driven by purpose are consistently more
successful in the long term.

But a purposeful company must navigate difficult trade-offs
and take tough decisions. Edmans provides an actionable road-
map for company leaders to put purpose into practice, and
overcome the hurdles that hold many back. He explains how
investors can discern which companies are truly purposeful
rather than greenwashing, and engage with them to unleash
value for both shareholders and society. And he highlights the
crucial role that citizens can play as employees, customers and
investors, in reshaping business to improve our world.

This edition has been thoroughly updated to include the
pandemic, the latest research, and new insights on how both
companies and investors can make purpose a reality.

Alex Edmans is Professor of Finance at London Business School
and a leading authority on reforming business to serve the
common good. He has spoken at Davos and in the UK House
of Commons, and gave the TED talk ‘What to Trust in a Post-
Truth World’ and the TEDx talk ‘The Social Responsibility
of Business’.


Financial Times Business Book of the Month (March 2020)
Financial Times Summer Books of 2020
Financial Times Best Books of 2020
Chartered Management Institute Management Books of the


‘The quest to encourage companies to adopt positive values,
for the benefit of all stakeholders, sometimes seems long on
vision and short on firepower. Edmans, a finance professor,
provides plenty of ammunition to support the idea that
visionary leaders can expand the whole “pie” in pursuit of
purpose and profit.’

—Financial Times

‘In a thoughtful new book, Grow the Pie: How Great Companies
Deliver Both Purpose and Profit, Alex Edmans of LBS argues that
the wealth accrued by a boss does not necessarily come at the
expense of others . . . Mr. Edmans’s view of pie-growing is
nuanced. He advocates an approach to business with the
primary aim of creating value for society. Profits are not
the main goal but a welcome side effect.’


‘In his newly published and excellent book Grow the Pie, Alex
Edmans lands an important and fundamental message
about the relationship between profit and purpose. He
explains that businesses are better off if they look to “grow
the pie” by serving the needs of all stakeholders rather than
by pie splitting and focusing simply on shareholders and

—Management Today