Chat with us, powered by LiveChat MBA 699 Employee Personas The first step in putting together the kind of team that can direct a change effort is to find the right members. Characteristics of effective guiding coalition membe | paledu.org
  

MBA 699 Employee Personas

The first step in putting together the kind of team that can direct a change effort is to find
the right members. Characteristics of effective guiding coalition members are:

• A combination of management and leadership skills to develop both plans and vision
• Position power
• Expertise (discipline, work experience, decision-making ability)
• Credibility (good reputation with the firm, in the industry, or both)

The VP of the life sciences organization you are working for has identified the following
employees who might be suitable for inclusion in the guiding coalition:

Name Job Role Characterization Past

Experience

With M&A

Span of

Control

Time at

the

Organizati

on (Years)

Job

Satisfactio

n

(1=low,

4=high)

Years

Since

Last

Promoti

on

Juanita Business

Developmen

t Manager

(your

counterpart)

Extremely

intelligent,

motivated, and

productive, she has

been struggling

lately with

managing her time

and commitments

since returning from

maternity leave.

Juanita has

never been

involved in a

merger or an

acquisition,

but she

worked at a

firm during its

complete

reorganization

.

Individual

contributor

(niece of one

of the firm’s

owners)

2 2

n/a

Stan Human

Resources

Manager

Often characterized

as “a complacent

member of human

resources,” Stan is

usually the point of

contact who is

assigned to

company-wide

committees.

Formerly

involved in a

workforce

deployment

change

initiative, he

has familiarity

with what

works (and

doesn’t work)

in a guiding

coalition.

Individual

contributor

8 1 7

Name Job Role Characterization Past

Experience

With M&A

Span of

Control

Time at

the

Organizati

on (Years)

Job

Satisfactio

n

(1=low,

4=high)

Years

Since

Last

Promoti

on

Omar Manufacturi

ng Director

Highly successful

director,

responsible for

opening up the

company’s supply

chain in the Middle

East. Although he

sometimes “rubs

people the wrong

way,” he has pro

MBA 699 Text-Only Organizational Chart

Mirjam Nilsson (President) has the following direct reports:

• Augusta Bergqvist (VP Business Development), who has the following direct reports:

o You (Business Development Manager)

o Juanita Gonzalez (Business Development Manager)

• Omar Mattsson (Manufacturing Director), who has the following direct reports:

o Angelica Astrom (Supply Chain Strategies)

o Nidal Eidwat (Middle Eastern Operations)

o Ian Smith (North American Operations)

• Flora Berggren (VP Worldwide Sales), who has the following direct reports:

o Chris Botting (Sales Executive)

o Leslie Krupp (Sales Rep)

• Elaine Hartwick (Acting Director), who has the following direct reports:

o April Hansson (Marketing Manager)

• John Martensson (Research Director), who has the following direct reports:

o Patrick Heaton (Research Lab Manager)

o Mei Zheng (Research Lab Manager)

o Joanne Lawrence (Research Lab Manager)

• Ian Hansson (VP Human Resources), who has the following direct reports:

o Stan Raffety (Human Resources Manager)

11/12/22, 11:20 AM MBA 699 Milestone One Guidelines and Rubric – MBA-699-Q2927 Strategic Opportunity Mgmt 22TW2

https://learn.snhu.edu/d2l/le/content/1202966/viewContent/21559229/View 1/3

MBA 699 Milestone One Guidelines and Rubric

Scenario

You are a business development manager repor�ng to the vice president (VP) of business development at one of the largest life

sciences organiza�ons in the Midwest. Their latest venture is producing a new cancer drug. The recent clinical trials of the

organiza�on’s flagship product have shown great success and the owners are considering their op�ons for the future. While the

organiza�on has shown constant growth and profitability since its incep�on in 1999, the owners have decided that it is �me to sell.

Given the current uncertainty in global markets, the board of directors is not convinced that this is the right approach.

While work is underway to find a poten�al buyer, the VP has called on you to join the strategic planning team to assess the

organiza�on’s exit strategy and make recommenda�ons to its board of directors. As part of the strategic planning team, you have

been asked to make some ini�al analyses and help plan for the sale of your organiza�on.

Your first task is to build a guiding coali�on; that is, iden�fy the people in the organiza�on who can shape, guide, and sustain the

change effort of selling the organiza�on. You will send your recommenda�ons and ra�onale to the VP.

Iden�fying people who can effec�vely lead the change ini�a�ve is an important first step. These individuals have the leadership and

social skills to ensure that the change effort is communicated throughout the organiza�on; as well, they will report back to the team

what employees are saying about the change.

Prompt

Use the organiza�onal chart and the employee personas provided to guide your selec�on of the guiding coali�on for the

organiza�on in the scenario. (A text-only version of the organiza�onal chart is available: Text-Only Organiza�onal Chart.)

Specifically, you must address the following rubric criteria:

1. Recommenda�on: Use the organiza�onal chart and the personas to iden�fy people who should be part of the guiding

coali�on. Review the personas to iden�fy the individuals who have the influence and commitment to make a posi�ve impact

while providing guidance for the change ini�a�ve.

2. Ra�onale: Jus�fy your choice of guiding coali�on team members. Your responses should address the following for each

individual you recommend for the coali�on:

a. What is the person’s �tle and how many people do they manage?

b. How long has each person been with the organiza�on?

c. What area(s) of the organiza�on does this person influence?

d. What is your ra�on

Organization chart

Mirjam Nilsson
President

Augusta Bergqvist
VP Business Development

Omar Mattsson
Manufacturing Director

Flora Berggren
VP Worldwide Sales

Elaine Hartwick
Acting Director

John Martensson
Research Director

Stan Raffety
Human Resources Manager

Patrick Heaton
Research Lab Manager

Mei Zheng
Research Lab Manager

Joanne Lawrence
Research Lab Manager

April Hansson
Marketing Manager

You!
Business Development

Manager

Juanita Gonzalez
Business Development

Manager

Angelica Astrom
Supply Chain Strategies

Nidal Eidwat
Middle Eastern Operations

Ian Smith
North American Operations

Chris Botting
Sales Executive

Ian Hansson
VP Human Resources

Leslie Krupp
Sales Rep

MBA 699

Life Sciences Organization

  • MBA 699�Life Sciences Organization