Â I need an expert to help me respond to the attached 6 peers’ posts in 100 words each.Â
MKT-315-Introduction to Marketing
Watch the video “Forms of Marketing Research.” Company A is thinking about bringing to market a new product in a category where it knows very little about the consumers or their needs and wants. Describe which forms of marketing research would be appropriate and explain why. By contrast, Company B has an established product and knows a lot about its customers. The company wants to measure customer satisfaction. Describe which forms of marketing research would be appropriate and explain why. In replies to peers, provide additional ideas for the types of research that could be used.
Denisse Delfin Ruiz
In my opinion Company A should use quantitative research to find out first of all whether or not the product is in demand and how many customers would be interested in the product. Company A should, however, use Secondary Data to obtain statistics and research about how other companies have applied similar services or products in that market, the use of surveys, and a demographic investigation could also benefit the plans of Company A.
Company B on the other hand, should use primary information which should be easier to obtain due to the company already having a relationship with the consumers, therefore primary research would allow company B to know about customer satisfaction.
GCU Academics: Forms of Marketing Research.Â
After watching the video Company A needs to use primary research to fully understand the needs and wants of the consumers. The primary research addresses the question specifically and steers the company in the right direction. The primary data research will take time but will provide all the answers that Company A is looking for. Using primary research data allows the company to get a better understanding of the specifics they need for the product to be successful.
Company B needs to use qualitative research. By using qualitative research Company B will be able to conduct surveys as well as depth interviews. Company B host focus groups to learn about the customer satisfaction. Since the company already knows a lot about their customers the company is needing to get the customersâ€™ feedback. The qualitative research allows the company to interact with their customers in a way the customers will appreciate as well.
GCU Academics: Forms of Marketing Research.