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Interactive Activity 12

Content Introduction
­­­­­­­­­­­­Learning Outcomes
Understand issues related to strategic competitive advantage in diversified organizations
Communicate issues, results and recommendations coherently, and effectively regarding appropriate strategies for different situations.

Reading
Required
Chapter 12. Suggestions for case analysis
Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)

Test your knowledge

Question 1
When should you gather information outside a case by going to the library or using the Internet? What should you look for?
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