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Predictive Analytics uses data gathered with and without your consent (whether you realize it or not), and it is as easy as the swipe of a membership card at the register. Participants have volunteered (or been paid) for having their retina’s tracked or even worn brain scan monitors. The data gathered is used to influence, persuade, and manipulate others (who have not volunteered) to purchase products &/or services, or respond to advertising/PR messages.
Be sure to read ALL the articles before participating in this discussion, and then reference them to support your posts. Please respond to the following questions in your post:
Is this too much invasion? Have marketers gone too far? Or is all fair in love and war?
How could you use this information and technology in your business today?
min 300 words