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1. Identify a product/service/brand you have ever procured of which you are so much in love with. Write an essay with the following outline below examining the marketing strategies that have been employed in marketing that product/service/brand. Use the following key elements of marketing strategy as the sections/headings for your essay.

2. The following is the outline that you are supposed to use for your Essay:

Name of Product/Service/Brand ————————————————–

OUTLINE

A. Market segmentation

B. Market targeting

C. Market positioning/Differentiation

D. Products

E. Price

F. Promotion

G. Place

H. Conclusion

Create all these headings from A to H above and write under each of them.

3. Research and analyze your selected product/service/brand under the above headings/outline and put down the information you find under each of them.

You are strongly encouraged to source for information inside and outside the textbook. You may look at the company websites. Also, in order to show how the theory relates to the ?real world?, you may look at academic journals to find relevant information about theories and practice. Additionally, you may look at the brands’ websites, annual reports (10K); press releases and other published articles to find relevant information about these brands’ strategies, and social media pages for relevant information

4. Your write up should NOT be in bullet form. It should be a research paper write up in an essay form under each section, separated by paragraphs. It should be a word document of 1.5 spacing, 1-inch margins, in Times New Roman, 12 point font size, and Full Harvard, Chicago or APA Referencing are required or any referencing method of your choice. You should have appropriate in-text references under each section of the outline above and also provide full end-of-text references or reference page after the CONCLUSION and it should capture fully ALL the in-text references.

If you go over the page limit, that is no problem i will pay more. I need this assingment completed by tomorrow at 8PM. Please see attached files

TEACHER INSTRUCTIONS

SECTION A.??
Project Assignment 1
1.? Identify a product/service/brand you have ever procured of which you are so much in love with.? Write an essay with the following outline below examining the marketing strategies that have been employed in marketing that product/service/brand.? Use the following key elements of marketing strategy as the sections/headings for your essay.? They are A. Market segmentation, B. Market targeting, C. Market positioning and differentiation, D. Product, E. Price, F. Promotion and G. Place as you see below.
2.? The following is the outline that you are supposed to use for your Essay:
Name of Product/Service/Brand ————————————————–
OUTLINE
A.? Market segmentation
B.??Market targeting
C.??Market positioning/Differentiation
D.??Products
E.??Price
F.??Promotion
G.??Place
H.??Conclusion
Create all these headings? from A to H above and write under each of them.
3. Research and analyze your selected product/service/brand under the above headings/outline and put down the information you find under each of them.? ?
You are strongly encouraged to source for information inside and outside the textbook.? You may look at the company websites.? Also, in order to show how the theory relates to the ?real world?, you may look at academic journals to find relevant information about theories and practice.? Additionally, you may look at the brands’ websites, annual reports (10K); press releases and other published articles to find relevant information about these brands’ strategies, and social media pages for relevant information.?
4.? Your write up?should NOT be in bullet form.? It should be a research paper write up in an essay form under each section, separated by paragraphs.? It should be a word document of 1.5 spacing, 1-inch margins, in Times New Roman,? 12 point font size, and Full Harvard, Chicago or APA Referencing are required or? any referencing method of your choice. ?You should have appropriate in-text references under each section of the outline above? and also provide full end-of-text references or reference page after the CONCLUSION? and it should capture fully ALL the in-text references.????
6.? There is NO PAGE LIMIT for this assignment
7.? Please use the attached rubric to guide you on what to write on since that will serve as the guide for grading.
8.? Before you start work, watch the video above again and also go through the following examples? in section B below? which will show you exactly what to write on.??
?
SECTION B ?
Examples on what to write on for the Marketing Strategies of your Product/Service/Brand from the Rubric
You were specifically requested to create headings from A to H of marketing strategies; and provide your write up with relevant information under each.?
?From the rubric:?
A. Market segmentation??
Posts in-depth and clear analysis of the?market segmentation?strategies employed for the?Product/Service/Brand, giving at least three examples and the rationale behind each of the strategies
?Please use the terminologies such as demographic, geographic, psychographic, life style, etc. And then provide the examples to explain and support them; and the rationale behind them.??
?Note that there may be a couple of market segmentation strategies. Discuss them, at least three.? ?
B. Market targeting?
Posts in-depth and clear analysis of?market targeting?strategies employed for the brand, giving at least three examples and the rationale behind each of the strategies
?Who/what were the target market(s)? And
?What were the considerations in deciding the target market? Did they use differentiated strategy, undifferentiated, niche or micro-marketing strategy in determine target markets(s)
Expand and explain .
C. Market positioning and differentiation
Posts in-depth and clear analysis of?market positioning?and differentiation?strategies employed for the brand, giving at least three examples and the rationale behind each of the strategies
?What is the positioning and differentiation strategy that the company has adopted and why?
?How do they want to be perceived in the mind of the customer relative to the competition and what are they doing to set themselves apart from the competition?
D. Product??
Posts in-depth and clear analysis of the Product strategies of the marketing mix employed for the brand, giving at least three examples for each of the Product strategy and the rationale behind each of the strategies
?Here look at product in terms of?variety, quality, design, features, brand name, packaging, and services
E. Price
Posts in-depth and clear analysis of the Pricing strategies of the marketing mix employed for the brand, giving at least three examples for each of the Product strategy and the rationale behind each of the strategies
?Here discuss price in terms of list price, discounts, allowances, payment methods, credits, etc
F. Promotion??
Posts in-depth and clear analysis of the Promotion strategies of the marketing mix employed for the brand, giving at least three examples for each of the Product strategy and the rationale behind each of the strategies.
?Here discuss promotion in terms of advertising, personal selling, sales promotion and public relations, etc
G. Place
Posts in-depth and clear analysis of the Place strategies of the marketing mix employed for the brand, giving at least three examples for each of the Product strategy and the rationale behind each of the strategies??
?Here discuss Place in terms of channels, coverage, locations, inventory, transportation, logistics, etc
H.? Conclusion
Post provides appropriate conclusion emanating from the research on the marketing strategies of the brand
?Make sure you create a heading, ?conclusion? and write your relevant conclusion
Post is well-written, with minimal grammatical errors and misspellings, proper references in-text and end of text and in a narrative format
?Check your grammar and overall format of your write up.
?You were specifically requested to create headings from A to H headings of marketing strategies; and provide your write up with relevant information under each.
?There is need to expand on the information you have under each?heading?and not just give one paragraph. State the strategies, buttress them with examples and state the rationale behind what they do.? ??
?Provide references where in-text references should capture the last name(s) of authors or name (s) of organization which authored the article, and year of publication under each heading.
?At the end of the entire write up, CONCLUSION,? Create a ?Reference page? with heading as “References” and list All the in-text references fully and arranged alphabetically.? Here you will capture the full name(s) of author(s), year of publication, title of article or book, page, journal, date accessed and URL address.?????? ?
SAMPLE STUDENT WRITE UP
A.? Market segmentation
Nike segments their market by demographic. One demography that they focus on largely is Women. With so many sports dominated by women Nike has to give focus to these athletes. In 2015 Nike launched the #betterforit campaign which is described on their website as ?long-term commitment of motivating women to be active, take on new challenges and conquer personal goals?? (Nike News, 2015).? Nike is dedicated to reaching women as an important market. Nike utilizes geographic factors to segment the market. Nike is an international leader in footwear that does business all over the world.
Nike also segments Geographically.? A majority of Nike?s revenue is produced in North America. As the Form 10-K from the United States Security and Exchange Commission states ? NIKE Brand and Converse sales in the United States accounted for approximately 41% of total revenues? (Security and Exchange Commission, 2020).? Europe and China are also big markets for Nike. Nike promotes different ads in different geographic locations to make sure they target all their different geographic locations effectively.
Nike also segments their market by psychographic factors and focuses on people who live an active lifestyle. Most of Nike’s campaigns are focused on an activity such as running or other traditional sports. Nike attempts to attract the customer who lives for activity who are at the gym everyday or that live for a sport. Nike focuses on this customer that is why one of their mission statement detailed on their website is ?To bring inspiration and innovation to every athlete* in the world? (Nike, 2020).? ?Nike pursues and segments their market around the athlete.
References
Nike, 2020.? ?WHAT IS NIKE’S MISSION??. Retrieved October 15, 2020, from?https://www.nike.com/help/a/nikeinc-mission?(Links to an external site.)
Nike News, 2015.? ?Nike Puts Women Front and Center for 40 Years and Counting?. (2015, April 15). Retrieved October 16, 2020, from?https://news.nike.com/news/nike-women-advertising-a-40-year-journey?(Links to an external site.)
Security and Exchange Commission, 2020.? FORM 10-K. (n.d.). In SEC.gov. Retrieved October 15, 2020, from?https://www.sec.gov/Archives/edgar/data/320187/000032018719000051/nke-531201910k.htm