With over 2.25 billion cups of coffee being consumed on average each day, the coffee industry has significant global economic impact. For many consumers the efficiency, quality, and array of choices offered by single-serve brewing systems supplies a convenient alternative to the local coffee shop.
Select one of the regions (or countries within the region) (excluding NAFTA and the EU) from the Global Trade Environment Download Global Trade Environment
Research the region’s (or country’s) culture in terms of economy, geography, its consumption habits, level of technological advancement, behavioral trends, etc.
Utilizing a Product Adaptation strategy for a single-serve brewing system outline the design/feature/function adaptations you would recommend based on the culture of the selected region/culture. Substantiate your recommendations with data collected from your research.