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Digital Measurement Model Assignment
? Create your own modified measurement plan (aka Digital Marketing and
Measurement Model, or DMMM) for the Google Merch Store, as discussed in
Canvas reading, here on Avinash Kaushik’s site , and unit 1.5 in Advanced Google
Analytics .
o Use the business objective, strategy, and segments provided in unit 1.5
o Develop your own tactics and KPIs.
? Then, create a report in Google Analytics based on the measurement plan you
created. It should be based on the past 30 days of data, and include metrics (KPIs)
and segments (dimensions) from your measurement plan.
? Finally, write a 1-2 page (single spaced) report that gives a summary overview of
your findings and makes multiple recommendations based on the data for the
Google Merch Store to better meet their business objective and improve on their
strategy. Digital Measurement Model Assignment
?Create your own modified measurement plan (aka Digital Marketing and Measurement Model, or DMMM) for the Google Merch Store, as discussed in Canvas reading, here on?Avinash Kaushik’s site?,? and?unit 1.5 in Advanced Google Analytics?.?
oUse the business objective, strategy, and segments provided in unit 1.5
oDevelop your own tactics and KPIs.?
?Then,?create a report in Google Analytics?based on the measurement plan you created. It should be based on the past 30 days of data, and include metrics (KPIs) and segments (dimensions) from your measurement plan.?
?Finally, write a 1-2 page (single spaced) report that gives a summary overview of your findings and makes multiple recommendations based on the data for the Google Merch Store to better meet their business objective and improve on their strategy.??